Digg is a socially driven website that provides uses with content from all over the web. The site is intended to help users share and discover new content that spans a variety of topics and themes. Users can choose to “Digg” a link they like, which gives it more notoriety in the Digg online community. The homepage shows the user top news, recently added news as well as a listing of all current Digg stories. Each is presented with a headline, the number of “Diggs” it has received, a small image (if one is available) and the first few lines from the article or blog post. Users can submit a link and save links to their Digg profile that can be accessed later. Digg also presents its own short list of hot stories in a separate column on the homepage.
Digg was founded in October of 2004 by Kevin Rose. The company is based in San Francisco, California and employs around 60 individuals, including CEO Matt Williams, Vice President of Engineering Ben Folk Williams, board members David Sze and Richard de Silva, Designer Tyson Rosage, Product Manager Mike Cieri and Angel investor Reid Hoffman. After a redesign in 2010 traffic from visitor in the United States declined 26% according to Hitwise.
In July 2012, it was announced that Digg had been acquired by New York startup incubator Betaworks.
Digg gives its users a place to store and share their favorite URLs. The site stands out because it is very popular and includes a huge list of links which continues to grow through the large Digg community. The site currently has quite a bit to offer new users who are interested in exploring various topics online.
The Digg website utilizes a blue and green color scheme set against a plain white background. The layout keeps the links near the center with a row of popular topic that span the top of the page (under the dark blue header). A rounded button to the left of the links allows the user to browse all available categories while a search bar is positioned in the upper, right hand corner. Each listing includes the Digg count to the left, the headline at the center and a small image to the right.
Digg is a helpful, entertaining tool however the site would be hard pressed to start charging for what it does. Anyone can enjoy the benefits of a Digg account for free. There are no subscription fees or other charges associated with using the website. Users can submit URLs, save their favorite and share as often as they like.
Digg is aimed at anyone who loves to save website links. The site adds a social element and gives users an easy way to share what they find with a large community. Others can turn to Digg as a way to research topics or find a few entertaining websites to pass the time.